Digital Dealer Sales Leader

Date PostedJuly 17, 2026LocationNew York, New York, United States of AmericaCompanyTD BankSalary$160,160 - $240,240 USDTypeSenior Level

Job Summary

The Digital Dealer Sales Leader establishes the strategic direction for TDAF's digital sales coverage model across all states. This role leads a team of experienced sales leaders to drive retail auto business acquisition through digital strategies. The position focuses on achieving sales, retention, and budget goals while maintaining profitability and dealer relationships.

Responsibilities

  • Lead and manage a team of digital sales professionals
  • Develop and execute digital sales strategy and coverage models
  • Drive retail auto business acquisition and customer retention
  • Oversee portfolio risk management and ensure profitability
  • Monitor sales performance against budget and revenue goals

Required Skills

  • 10+ years of industry experience
  • Strategic business development and sales leadership
  • Deep knowledge of automotive dealer finance
  • Strong relationship management and communication
  • Expertise in credit risk and regulatory compliance

Job Details

Job Description: The Digital Dealer Sales Leader, TDAF establishes the strategic direction for growth of TDAF's Digital Dealer Sales Strategy, including developing a new digital sales coverage model for dealers across all states in which TDAF operates. This role is responsible for leading TD Auto Finance's Digital Dealer Finance Distribution team, a team of experienced sales leaders. The role will also drive acquisition of retail auto business through digital strategies and will also focus on customer retention and other activities with responsibility for achieving sales, retention and budget goals. This is a remote opportunity across the country. Depth & Scope: - Provides people management leadership by hiring the best talent, setting goals, developing staff, managing employee performance and compensation decisions, promoting teamwork and handling any/all disciplinary actions, as required - Develops the Digital Sales Strategy and coverage model for TD Auto Finance; creates goals and objectives in coordination with TDAF leadership - Leads the Digital Sales team and oversees distribution of all TDAF retail business from a digital perspective across all states in which TDAF operates - Ensures that dealers in the digital portfolio are accretive to the TDAF portfolio and remain profitable to the Bank - Manages staff, establishes new business goals and evaluates results; provides leadership, coaching, counseling and guidance to staff. - Develops, assigns and monitors plans to ensure completion of goals and objectives - Ensures that sales staff maintains network of outside and internal referral sources; ensures that strong business relationships are maintained - Prepares regular and customized in-depth reports and information summarizing department activities to provide feedback to staff as well as department management. - Oversees portfolio risk management, the advising of credit area on potential risks and collection activities as needed - Leads sales development efforts, approves sales goals, and policies that will ensure annual revenue and profitability goals are met. Evaluates results on an ongoing basis to ensure sales efforts remain on budget - Manages consumer indirect business development, customer retention and other activities national in scope with responsibility for achieving sales, retention and budget goals according to applicable Company policies and legal and regulatory guidelines Education & Experience: - 4 Year Degree or equivalent experience - 10+ Years of related experience - Strong knowledge of dealer financial services industry practices and of the automotive industry including legal and regulatory guidelines - Strong managerial development skills - Excellent business development skills, including ability to formulate strategies to achieve sales goals - Strong market presence with car dealers and wide network of outside referral sources for new business - Sales management experience preferred, with ability to motivate other salespeople - General knowledge of banking industry products and services required - Excellent judgment, relationship management skills, impact and influence capability, with a demonstrated ability to work effectively with leaders at all levels - Excellent communication skills, both verbal and written. Strong PC skills.