Physician Lab Sales Specialist
Job Summary
The Physician Lab Sales Specialist drives sales of diagnostic solutions including CLIA-waived, moderately complex instrumentation, and reagent rental agreements. This role focuses on optimizing laboratory workflows, reimbursement, and compliance for physician-owned labs, urgent care centers, and clinics. The specialist acts as a consultative partner to healthcare providers to maximize both transactional and strategic capital sales.
Responsibilities
- Drive sales of laboratory instrumentation and diagnostic reagents
- Manage multi-year reagent rental agreements
- Conduct diagnostic workflow and reimbursement analyses
- Partner with cross-functional sales teams to expand territory reach
- Build relationships with physicians and laboratory decision-makers
Required Skills
- Strategic sales and territory management
- Knowledge of CLIA regulations and lab workflows
- Diagnostic product and instrumentation expertise
- Experience with IDNs and physician office labs
- Consultative problem-solving and presentation skills
Job Details
JOB OVERVIEW:
The Physician Lab Sales Specialist (PLSS) is responsible for driving sales of CLIA-waived and moderately complex diagnostic solutions into physician-owned laboratories, urgent care centers, community health clinics, and specialty practices. In addition to Point of Care (POC) and waived testing, the role includes responsibility for positioning non-waived instrumentation (CBC, chemistry/IA, molecular platforms) and associated multi-year reagent rental agreements for practices with the patient base to support expanded in-office testing. The PLSS balances transactional sales (consumables, POC testing) with strategic capital placements and provides consultative support around compliance, reimbursement, and lab workflow optimization.
KEY RESPONSIBILITIES:
Sales Growth & Revenue Generation:
- Drive sales growth by promoting exclusive laboratory solutions, including instrumentation, reagents, consumables, and point-of-care testing.
- Deliver strategic account plans focused on maximizing revenue, improving penetration across specialties, and retaining top-tier customers.
- Manage multi-year reagent rental agreements and instrument placements within physician labs.
- Partner with Field Sales Consultants (FSCs), Inside Sales Consultants (ISCs) and Executive Selling Teams to coordinate customer strategy, maximize wallet share, and expand territory reach.
Customer Engagement & New Business Development:
- Build trusted advisor relationships with physicians, lab directors, administrators, and decision-makers across multiple care settings, including Physician Office Labs (POLs), Urgent Care Centers, Large Group Practices, Community Health Centers, and Integrated Delivery Networks (IDNs).
- Conduct diagnostic workflow analyses to uncover opportunities for upgrading instrumentation, consolidating vendors, and improving reimbursement potential.
- Target new accounts through data-driven prospecting.
Market & Competitive Insight:
- Maintain deep knowledge of the CLIA regulatory landscape (waived, moderate, and high complexity testing environments).
- Monitor competitive activity and market shifts to inform strategy and capitalize on white-space opportunities.
- Serve as a laboratory diagnostics subject matter expert to internal teams, offering product expertise.
SPECIFIC KNOWLEDGE & SKILLS:
- Strategic, solution-oriented sales approach.
- Demonstrated ability to meet or exceed revenue and unit targets.
- Excellent communication and presentation skills.
- Strong analytical and problem-solving capabilities.
- Experience selling into physician office labs, urgent care centers, Large Group Practices and IDNs preferred.
- Prior experience collaborating within cross-functional teams to achieve multi-channel growth preferred.
- Demonstrated success exceeding quotas and driving territory growth in competitive markets.
- Proven ability to close both transactional consumables sales and longer-cycle moderate complexity placements.
- Familiarity with reagent rental models, CLIA compliance, and reimbursement frameworks.
- Strong prospecting and territory management skills.
GENERAL SKILLS & COMPETENCIES:
- Excellent understanding of industry practices.
- Strong proficiency with tools, systems, and procedures.
- Excellent planning/organizational skills and techniques.
- Excellent independent decision making, analysis and problem solving skills.
- Outstanding verbal and written communication skills.
- Excellent presentation and public speaking skills.
- Excellent interpersonal skills.
- Excellent conflict resolution skills and ability to deliver difficult messages.
- Ability to build partnerships at all levels.
- Good negotiating skills.
- Resolve complex issues in effective ways.
- Project management, consultative skills and ability to manage a budget.
- Specialist in multiple technical and/or business skills.
- Ability to cultivate and develop lasting internal and external customer relations.
WORK EXPERIENCE:
- Typically 7 or more years of increasing responsibility and complexity in terms of any applicable professional experience.
PREFERRED EDUCATION:
- Typically a Bachelor's Degree or global equivalent in related discipline. Master's degree or global equivalent preferred. May hold two or more industry certifications.
TRAVEL / PHYSICAL DEMANDS:
- This position requires extensive travel within the designated territory (Minimum 50% travel is not unusual). This position will be working in a home office environment, utilizing typical office equipment.