Account Executive Digital Marketing
Job Summary
The Account Executive will build and maintain relationships with local businesses to provide comprehensive digital marketing and advertising solutions. This role involves developing integrated marketing strategies, managing a sales pipeline, and driving revenue growth within the region. You will partner with clients to enhance their digital presence and achieve measurable business results.
Responsibilities
- Develop and execute custom digital marketing strategies for local businesses
- Identify and close new revenue streams and business opportunities
- Manage client relationships, retention, and upsell/cross-sell initiatives
- Maintain accurate sales records and pipeline data in Salesforce CRM
- Conduct professional sales presentations and client meetings
Required Skills
- 1+ years of B2B consultative sales experience
- Proficiency in Digital Marketing (SEO, SEM, Social Media)
- Strong communication and presentation abilities
- Skilled in MS Office Suite and CRM software
- Problem-solving and strategic planning skills
Job Details
Job Responsibilities:
- Partner with clients to provide solutions including: Website, SEO, Local Listings, Reputation & social media, Search Engine Marketing, Social, Display, Video, and Mobile Advertising, Brand Content Solutions, and emerging technologies.
- Develop partnerships with large local businesses and assist them in reaching their goals through integrated marketing plans.
- Identify customer needs to develop and execute account plans and custom client solutions.
- Help businesses maximize their online presence with a custom approach to digital marketing.
- Pursue and close new business and revenue streams.
- Retain, manage, and grow clients in the ever-changing digital landscape.
- Work within a team to manage the client relationship and retain and build account revenue.
- Identify and understand market potential and execute sales strategies across multiple platforms.
- Articulate and present our suite of products to business decision makers.
- Communicate with customers proactively via phone, video conference, and in-person.
- Conduct face-to-face customer meetings, presentations, proposals, and demonstrations.
- Manage a specified sales pipeline and develop a strategy for long-term sustained success.
- Conduct client check-ins, upsell/cross-sell accounts, and address client market share concerns.
- Utilize CRM (Salesforce) effectively and efficiently recording all sales activity.
Required Qualifications:
- Proficiency in Digital Marketing (Google AdWords, Analytics certifications are preferred but not required).
- 1+ years of experience in high acquisition, consultative B2B Sales role.
- College degree or acceptable equivalent of education and work experience.
- Problem solver who thrives on challenges and can simplify complex issues.
- Competitive nature and a collaborative team spirit.
- Excellent communication and presentation skills.
- Proficient in MS Office Suite (Excel, Word, PowerPoint, Outlook).
- Role requires a valid driver's license, reliable transportation, and the minimum liability insurance as required by law.