Account Executive
Job Summary
Account Executives at LocaliQ | USA TODAY NETWORK build relationships with local businesses to provide comprehensive digital marketing and advertising solutions. The role focuses on identifying customer needs, developing integrated marketing plans, and driving revenue through a suite of digital products. Success in this position requires a consultative sales approach, a competitive nature, and the ability to manage a sales pipeline effectively.
Responsibilities
- Pursue and close new B2B business
- Develop integrated digital marketing plans
- Manage and grow existing client accounts
- Utilize CRM for sales activity tracking
- Conduct client presentations and demonstrations
Required Skills
- Consultative B2B Sales experience
- Digital Marketing knowledge
- CRM proficiency (Salesforce)
- Strong presentation and communication
- Problem-solving capabilities
Job Details
Responsibilities:
- Partner with clients to provide solutions for website presence, SEO, local listings, and social media.
- Drive awareness and leads through Search Engine Marketing, display, video, and mobile advertising.
- Grow audience and connect with brand content solutions.
- Manage leads and customers using engagement and tracking tools.
- Utilize reporting, mobile tools, and insight solutions to demonstrate ROI.
- Develop partnerships with large local businesses to reach goals through integrated media solutions.
- Identify customer needs to execute custom account plans.
- Help businesses maximize their online presence with digital marketing strategies.
Key Tasks for Success:
- Pursue and close new business and revenue streams.
- Retain, manage, and grow clients in the digital landscape.
- Identify market potential and execute sales strategies across multiple platforms.
- Articulate and present product suites to business decision-makers.
- Communicate proactively via phone, video conference, and in-person meetings.
- Conduct presentations, proposals, and demonstrations.
- Manage a sales pipeline and develop long-term success strategies.
- Perform client check-ins and upsell/cross-sell accounts.
- Utilize CRM (Salesforce) to record all sales activity.
Qualifications:
- Proficiency in Digital Marketing (Google AdWords, Analytics certifications preferred).
- 1+ years of experience in high acquisition, consultative B2B Sales.
- College degree or acceptable equivalent of education and work experience.
- Problem solver with the ability to simplify complex issues.
- Competitive nature and collaborative team spirit.
- Excellent communication and presentation skills.
- Proficient in MS Office Suite (Excel, Word, PowerPoint, Outlook).
- Valid driver's license, reliable transportation, and minimum liability insurance required.