Sr. Director Field Activation
Job Summary
The Senior Director of Field Activation will lead the team responsible for driving global enablement programs in the field. This role focuses on strategy execution, sales team adoption, and stakeholder engagement to ensure business impact. You will lead, coach, and develop field enablement managers to align field needs with global initiatives.
Responsibilities
- Lead Americas Field Activation & Execution team
- Drive global enablement program adoption
- Manage stakeholder engagement and sales leadership alignment
- Coach and develop field enablement managers
Required Skills
- 10+ years professional experience
- 7+ years sales/quota-carrying experience
- Strategic enablement leadership
- Cross-functional stakeholder management
Job Details
Responsibilities:
- Lead the Americas Field Activation & Execution team, defining and executing the strategy for field-specific enablement needs.
- Drive adoption of global skill programs across the field (roughly 70% of the team's focus), while addressing bespoke, sales-team-specific enablement needs (roughly 20%) and stakeholder engagement (roughly 10%).
- Manage quarterly enablement & leadership team connects to align on business impact and emerging needs with sales leadership.
- Provide structured feedback to the global program teams to ensure global programs meet specific field team needs.
- Lead, coach, and develop your team of field enablement managers, building organizational depth and bench strength.
- Champion, role model, and embed operating principles as we scale enablement programs globally.
Minimum Requirements:
- 10+ years of experience, including 7+ years in sales as a quota-carrying Account Executive or sales manager.
- Experience leading a field-facing enablement or sales operations team.
- Strong track record of driving adoption of programs across a distributed sales organization.
- Excellent stakeholder management skills, with experience aligning field needs with global program teams.
- Excellent written and oral communication skills, with the ability to influence senior sales leaders.
Preferred Qualifications:
- Direct experience as a frontline sales manager in addition to individual contributor sales experience.
- A data-driven approach to measuring and reporting on program adoption.
- Experience partnering with global enablement teams to localize programs for field needs.