Physician Lab Sales Specialist
Job Summary
The Physician Lab Sales Specialist is responsible for driving sales of diagnostic solutions into physician-owned laboratories and clinical facilities. This role involves balancing transactional sales of consumables with strategic capital placements for advanced instrumentation. You will provide consultative support regarding lab compliance, reimbursement, and workflow optimization to various healthcare stakeholders.
Responsibilities
- Drive sales of diagnostic solutions and lab instrumentation
- Manage multi-year reagent rental agreements
- Conduct diagnostic workflow analyses for healthcare clients
- Build relationships with physicians and lab directors
- Target new accounts through data-driven prospecting
Required Skills
- 7+ years of professional sales experience
- Knowledge of CLIA compliance and reimbursement
- Experience with Physician Office Labs (POL) or IDNs
- Strong consultative and analytical skills
- Ability to travel extensively (minimum 50%)
Job Details
JOB OVERVIEW:
The Physician Lab Sales Specialist (PLSS) is responsible for driving sales of CLIA-waived and moderately complex diagnostic solutions into physician-owned laboratories, urgent care centers, community health clinics, and specialty practices. In addition to Point of Care (POC) and waived testing, the role includes responsibility for positioning non-waived instrumentation (CBC, chemistry/IA, molecular platforms) and associated multi-year reagent rental agreements for practices with the patient base to support expanded in-office testing. The PLSS balances transactional sales (consumables, POC testing) with strategic capital placements and provides consultative support around compliance, reimbursement, and lab workflow optimization.
KEY RESPONSIBILITIES:
- Sales Growth & Revenue Generation: Drive sales growth by promoting exclusive laboratory solutions, including instrumentation, reagents, consumables, and point-of-care testing. Deliver strategic account plans focused on maximizing revenue and retaining top-tier customers.
- Customer Engagement: Build trusted advisor relationships with physicians, lab directors, and administrators across multiple care settings, including Physician Office Labs (POLs), Urgent Care Centers, and Integrated Delivery Networks (IDNs).
- Workflow Analysis: Conduct diagnostic workflow analyses to uncover opportunities for upgrading instrumentation, consolidating vendors, and improving reimbursement potential.
- Market Insight: Maintain deep knowledge of the CLIA regulatory landscape and monitor competitive activity to capitalize on white-space opportunities.
SPECIFIC KNOWLEDGE & SKILLS:
- Strategic, solution-oriented sales approach with a demonstrated ability to exceed revenue targets.
- Excellent communication and presentation skills with strong analytical and problem-solving capabilities.
- Experience selling into physician office labs, urgent care centers, and IDNs preferred.
- Proven ability to close both transactional consumables sales and longer-cycle moderate complexity placements.
- Familiarity with reagent rental models, CLIA compliance, and reimbursement frameworks.
GENERAL SKILLS & COMPETENCIES:
- Strong proficiency with tools, systems, and procedures.
- Excellent planning/organizational skills and independent decision-making.
- Ability to build partnerships at all levels and manage a budget.
WORK EXPERIENCE & EDUCATION:
- Typically 7 or more years of increasing responsibility in applicable professional experience.
- Typically a Bachelor's Degree or global equivalent in related discipline; Master's degree preferred.
TRAVEL / PHYSICAL DEMANDS:
- This position requires extensive travel (minimum 50%) within the designated territory (Maryland, Washington, D.C., Virginia, and West Virginia).