Account Executive Sales Role

Date PostedJune 30, 2026LocationGrand Rapids or Holland, MI areaCompanyUSA TODAY Co.Salary$45,000 - $50,000 base; $75,000-$83,333 OTETypeMid Level

Job Summary

This role is a consultative, relationship-driven sales position focused on managing the full sales cycle from prospecting to long-term account growth. You will partner with businesses to create tailored digital and traditional marketing strategies that drive measurable results. The position offers hybrid flexibility and requires a proactive approach to business development and client retention.

Responsibilities

  • Execute full-cycle sales from prospecting to close
  • Develop and maintain a robust sales pipeline
  • Create and present tailored marketing proposals
  • Manage client retention and account expansion
  • Collaborate with internal strategy and creative teams

Required Skills

  • 2+ years B2B sales experience
  • Consultative selling and discovery skills
  • CRM and sales pipeline management
  • Digital marketing solution knowledge
  • Proficiency in Microsoft Office and AI tools

Job Details

### Position Overview This is a consultative, relationship-driven sales position for someone who loves owning the full sales cycle—from net-new prospecting through long-term account growth. You will act as a trusted marketing partner, balancing new business development with retention, upsell, and account expansion to drive long-term client value. ### What You Will Do - Build a consistent prospecting cadence using cold calls, email, social outreach, networking, and in-person or virtual meetings to develop a strong pipeline. - Manage and grow a territory by balancing new business development, client retention, and account expansion. - Lead thoughtful discovery conversations to understand business goals, marketing challenges, and growth opportunities. - Build and present data-informed digital and traditional marketing proposals that connect strategy, tactics, and budget to client goals. - Own the full sales cycle—from initial outreach through close—while maintaining accurate CRM activity, pipeline management, and forecasting. - Partner with internal account management, creative, and strategy teams to support strong client outcomes. - Stay engaged post-sale through reporting, optimization, and performance conversations that support renewals and continued growth. ### Qualifications - 2+ years of B2B sales experience with success in new business development, account growth, or business development roles. - Ability to run a full-cycle, consultative sales process—from discovery through proposal, negotiation, and close. - Strong prospecting skills across phone, email, social, networking, and relationship-based outreach. - Experience using CRM and sales tools with disciplined pipeline management and follow-up. - Comfort learning and discussing digital marketing solutions such as search, social, display, and video. - Excellent communication skills and the ability to build credibility with diverse clients. - Proficiency with CRM, Microsoft Office Suite, and AI tools such as Microsoft Copilot and Perplexity. - Valid driver's license and vehicle insurance.