Account Executive Sales Role

Date PostedJuly 3, 2026LocationLafayette, LA areaCompanyUSA TODAY Co.Salary$45,000 - $50,000 base; $75,000-$83,333 OTETypeMid Level

Job Summary

This is a consultative, relationship-driven sales position focused on full-cycle management from prospecting to long-term account growth. You will partner with clients to develop tailored marketing strategies using digital and traditional solutions from the USA TODAY Network. The role balances new business acquisition with retention and expansion to drive measurable business outcomes.

Responsibilities

  • Execute full-cycle B2B sales
  • Develop and manage client pipeline
  • Create custom marketing proposals
  • Maintain long-term client retention

Required Skills

  • 2+ years B2B sales experience
  • Proficiency with CRM & Office Suite
  • Digital marketing knowledge
  • Strong communication & prospecting

Job Details

Responsibilities: - Build a consistent prospecting cadence using cold calls, email, social outreach, networking, and in-person or virtual meetings to develop a strong pipeline. - Manage and grow a territory by balancing new business development, client retention, and account expansion. - Lead thoughtful discovery conversations to understand business goals, marketing challenges, and growth opportunities. - Build and present data-informed digital and traditional marketing proposals that connect strategy, tactics, and budget to client goals. - Own the full sales cycle-from initial outreach through close-while maintaining accurate CRM activity, pipeline management, and forecasting. - Partner with internal account management, creative, and strategy teams to support strong client outcomes. - Stay engaged post-sale through reporting, optimization, and performance conversations that support renewals and continued growth. Qualifications: - 2+ years of B2B sales experience with success in new business development, account growth, or business development roles. - Ability to run a full-cycle, consultative sales process-from discovery through proposal, negotiation, and close. - Strong prospecting skills across phone, email, social, networking, and relationship-based outreach. - Experience using CRM and sales tools with disciplined pipeline management and follow-up. - Comfort learning and discussing digital marketing solutions such as search, social, display, and video. - Excellent communication skills, business curiosity, and the ability to build credibility with diverse clients. - Proficiency with CRM, Microsoft Office Suite, and AI tools such as Microsoft Copilot and Perplexity. - Valid driver's license and vehicle insurance. Benefits: - Competitive base salary with uncapped commission opportunity. - 401(k) with company match. - Career progression opportunities. - Flexibility and autonomy in a hybrid work environment. - Comprehensive health, dental & vision coverage options. - Unlimited MTO time off, including paid holidays. - Expense reimbursement. - Structured onboarding and ongoing coaching from experienced leaders.