Account Executive Sales

Date PostedJune 12, 2026LocationGrand Rapids or Holland, MI area (Hybrid)CompanyUSA TODAY Co.Salary$45,000 - $50,000 (Base) + $75,000-$83,333 OTETypeMid Level

Job Summary

The Account Executive manages the full sales cycle, from prospecting new business to nurturing long-term client relationships. This consultative role involves developing tailored digital and traditional marketing strategies to drive client growth. The position requires a balance of hunting for new opportunities and managing existing accounts within a designated territory.

Responsibilities

  • Execute full-cycle sales (prospecting to closing).
  • Develop and present marketing strategy proposals.
  • Manage and expand existing client territory.
  • Maintain CRM and sales pipeline accuracy.
  • Collaborate with internal strategy and creative teams.

Required Skills

  • B2B sales and business development experience
  • CRM and sales pipeline management
  • Consultative selling skills
  • Knowledge of digital marketing solutions
  • Strong communication and prospecting abilities

Job Details

Responsibilities: - Build a consistent prospecting cadence using cold calls, email, social outreach, networking, and in-person or virtual meetings to develop a strong pipeline. - Manage and grow a territory by balancing new business development, client retention, and account expansion. - Lead thoughtful discovery conversations to understand business goals, marketing challenges, and growth opportunities. - Build and present data-informed digital and traditional marketing proposals that connect strategy, tactics, and budget to client goals. - Own the full sales cycle-from initial outreach through close-while maintaining accurate CRM activity, pipeline management, and forecasting. - Partner with internal account management, creative, and strategy teams to support strong client outcomes. - Stay engaged post-sale through reporting, optimization, and performance conversations that support renewals and continued growth. Qualifications: - 2+ years of B2B sales experience with success in new business development, account growth, or business development roles. - Ability to run a full-cycle, consultative sales process-from discovery through proposal, negotiation, and close. - Strong prospecting skills across phone, email, social, networking, and relationship-based outreach. - Experience using CRM and sales tools with disciplined pipeline management and follow-up. - Comfort learning and discussing digital marketing solutions such as search, social, display, and video. - Excellent communication skills, business curiosity, and the ability to build credibility with diverse clients. - Proficiency with CRM, Microsoft Office Suite, and AI tools such as Microsoft Copilot and Perplexity. - Valid driver's license and vehicle insurance. Benefits: - Competitive base salary + Uncapped commission opportunity. - 401(k) with company match. - Career progression opportunities. - Flexibility and autonomy in a hybrid/remote work environment. - High-performance culture with recognition, incentives, and President's Club trips. - Comprehensive health, dental & vision coverage options. - Unlimited MTO time off, including paid holidays. - Expense reimbursement. - Structured onboarding and ongoing coaching.