Business Development Associate
Job Summary
The Sales Strategy Associate develops strategic cross-platform solutions for USA TODAY Sports, with a primary focus on Golfweek properties. This role manages the end-to-end RFP process, creates compelling PowerPoint proposals, and collaborates with internal teams to drive revenue growth. The position requires a proactive professional to lead project management and client outreach initiatives within the sports media landscape.
Responsibilities
- Manage end-to-end RFP and sales proposal process
- Drive revenue for Golfweek and USA TODAY Sports
- Lead cross-functional project management
- Develop client-focused marketing strategies
Required Skills
- 3-5 years digital media experience
- Advanced PowerPoint presentation skills
- Expertise in sports marketing/advertising
- Strong project management and communication
Job Details
Responsibilities:
- Partner with sales to develop and implement brand outreach strategies for new business, renewals, cross-selling, and upselling, with a strong emphasis on Golfweek partnerships.
- Drive revenue growth across Golfweek's media, content, and event platforms, while contributing to broader USA TODAY Sports initiatives.
- Manage the complete RFP process, including ideation, tracking, team communication, and timeline management.
- Serve as a project manager across key accounts, ensuring alignment across sales, editorial, account management, and product teams from pre-sale through execution.
- Lead brainstorming and strategy sessions, capturing and articulating ideas for internal teams.
- Collaborate with editorial, research, account management, and product teams to deliver client-aligned solutions, particularly across Golfweek tentpoles and programs.
- Convey ideas and opportunities via self-produced PowerPoint proposals and presentations that are timely, innovative, and effective.
- Identify proactive steps to close business and assist in delivering follow-up in the negotiation of terms pertaining to the sale and delivery of the program.
- Manage the sports revenue pipeline, including RFPs, sales decks, media plans, IOs, and campaign performance.
- Participate in client-facing meetings and promote USA TODAY Sports Media Group's value proposition.
- Cultivate and maintain positive working relationships with clients and agencies.
- Collaborate with the strategy team to provide consistent feedback to improve standard offerings.
- Work with the post-sale team to relay sponsorship concepts and elements for sold campaigns.
- Develop case studies outlining executions and analyzing campaign results against industry standards.
- Participate and represent USA TODAY Sports Media Group at local industry events.
Qualifications:
- Strong understanding, passion, and knowledge for sports, with a particular interest in golf.
- BA or BS from an accredited college or university.
- Minimum 3-5 years of experience in digital advertising at a media company, sports marketing agency, or digital agency.
- Proven ability to develop innovative, integrated marketing solutions.
- Strong project management skills with a track record of handling multiple projects simultaneously.
- Creative and analytical thinker with excellent problem-solving, writing, and speaking skills.
- Required knowledge of and experience with media across digital, print, events, social, and mobile platforms.
- Skilled in developing cross-platform opportunities that drive revenue.
- Understanding of media business, ad sales, and the creative/editorial process.
- Proficiency in Microsoft PowerPoint, Outlook, and Word; knowledge of comScore and Salesforce is a plus.