SLED Business Development Representative

Date PostedJune 3, 2026LocationUnited States (Remote)CompanyGitLabSalary$59,360—$84,000 USDTypeMid Level

Job Summary

The Business Development Representative (BDR) for SLED will lead outreach to targeted US State, Local, and Education agencies. This remote role involves leveraging creative marketing and sales tactics to prospect, engage buyer personas, and generate qualified meetings and pipeline. You will collaborate with Field and Digital Marketing teams to drive account interest and business opportunities.

Responsibilities

  • Execute outbound prospecting and manage inbound lead flow
  • Conduct high-level discovery calls in target accounts
  • Meet pipeline and meeting targets
  • Utilize Salesforce for activity tracking and reporting
  • Coordinate with marketing for events and lead generation

Required Skills

  • Experience in SLED/EDU sector sales
  • Strong verbal and written communication skills
  • KPI-driven and self-motivated
  • Proficiency in CRM (Salesforce) and sales tech stack
  • Excellent business and industry research abilities

Job Details

Responsibilities: - Effectively conduct outbound prospecting initiatives in collaboration with SLED sales counterparts as well as managing inbound lead flow. - Conduct high-level discovery conversations in target accounts. - Meet or exceed BDR-sourced First Order, Stage 1, and Stage 3 pipeline targets. - Collaborate with and leverage teammates to develop targeted lists, call strategies, and messaging to drive opportunities. - Utilize business and industry knowledge to research accounts, identify key players, generate interest, create/identify compelling events, and develop accounts. - Work to have a variety of touches (call, email, social, etc.) on all prospects in your assigned territory. - Manage, track, and report on all activities and results using Salesforce. - Participate in documenting all processes in the GitLab handbook and update as needed with your Business Development Manager. - Work in collaboration with Field and Corporate Marketing to drive attendance at regional marketing events. - Attend field marketing events to engage with participants, identify opportunities, and to schedule meetings. Qualifications: - Experience prospecting into State/Local Agencies, as well as the EDU sector. - Excitement for GitLab’s Public Sector mission. - Positive and energetic phone skills, excellent listening skills, strong writing skills. - Ability to meet or exceed daily, weekly and monthly KPIs. - A self-starter with a track record of successful, credible achievements. - Knowledge of business process, roles, and organizational structure. - Determined personality with a desire to grow and win. - Passionate about being a part of GitLab’s journey. - Ability to quickly learn new processes and tools that are critical to success as a BDR (Outreach, Zoominfo, Cognism, Salesforce, LinkedIn Sales Navigator, etc). - Previous tech industry experience or experience in sales development, marketing and/or sales is a plus. - Globally we require excellent written and spoken English which is our company language.