District Manager, OnStar

Date PostedMay 22, 2026LocationSpokane, WACompanyGeneral MotorsSalary$80,700 - $109,400TypeSenior Level

Job Summary

As a District Manager, OnStar & Loyalty, you will serve as the primary advocate for OnStar and GM's software services within assigned dealerships. You will partner with dealer leadership to drive performance, loyalty, and customer engagement through data-driven coaching and training. This field-based role requires regular travel to support dealership operations and ensure the successful implementation of GM's connected ecosystem.

Responsibilities

  • Manage dealer relationships and advocate for OnStar/GM subscription services.
  • Drive growth and loyalty through data-driven coaching and performance reviews.
  • Deliver training on GM connected technologies and rewards programs.
  • Collaborate cross-functionally to support product launches and dealer success.

Required Skills

  • 2+ years sales and customer service experience
  • Strong communication and presentation skills
  • Proficiency in Microsoft Office suite
  • Ability to travel (90% field-based role)
  • Technical aptitude for troubleshooting apps/platforms

Job Details

### Position Overview As a District Manager, OnStar & Loyalty, you are the primary advocate and trusted advisor for OnStar and GM's broader software and subscription portfolio across your assigned dealerships. You will own dealer relationships within your territory, spending time in-store and in-market to help teams unlock the full value of Connected by OnStar services for every customer. You will partner with dealer owners, managers, sales consultants, and service advisors to bring OnStar Services, My GM Rewards, and the GM Rewards Credit Card to life. ### Key Responsibilities * **Dealer Advocacy & Relationship Management:** Build strong, trust-based relationships with dealer principals, general managers, and sales/service leaders. Act as the primary liaison between OnStar, GM vehicle brands, and assigned dealerships to ensure alignment on priorities and expectations. * **Growth, Loyalty & Performance Coaching:** Communicate the value of GM’s connected ecosystem to elevate customer experience and dealership profitability. Use data and analytics to conduct regular performance reviews, identify opportunities, and co-create action plans for sustainable growth. * **Training & Enablement:** Lead live and virtual training sessions covering OnStar services, My GM Rewards, connected vehicle technologies, and customer onboarding best practices. Assist in troubleshooting platform-related issues to ensure seamless customer engagement. * **Cross-Functional Collaboration:** Partner with internal GM teams (Vehicle Sales, Service & Marketing, Fleet, and Digital Services) to support product launches and resolve satisfaction issues. * **Continuous Improvement:** Provide feedback on programs and processes to improve support mechanisms for dealers and customers. ### Required Qualifications * 2+ years of experience in sales and customer service. * Bachelor's degree or 4+ years of automotive industry experience. * Proven ability to present information clearly and confidently, both in-person and virtually. * Willingness to work flexible hours, including occasional weekends and holidays. * Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook, Copilot). * Ability to troubleshoot mobile app and internal platform issues. * Excellent time management and communication skills. * Ability to travel regularly throughout the territory (90% domestic travel required).