Head of Global Campaign
Job Summary
Lead integrated marketing strategy that unifies brand, demand, and product marketing across global markets. Orchestrate full-funnel campaigns using AI-forward tools and data-driven frameworks to drive measurable pipeline growth. Shape how a B2B SaaS portfolio scales globally while enabling regional teams to win locally.
Responsibilities
- Develop global integrated marketing strategy across all funnel stages
- Orchestrate multi-channel campaigns to drive pipeline and revenue
- Lead global marketing operations and regional execution teams
- Partner with cross-functional leaders to align on priorities and performance
Required Skills
- 12+ years of B2B marketing experience in SaaS or cloud platforms
- Proven success in integrated, cross-channel marketing programs
- Experience in enterprise and mid-market go-to-market motions
- Strong executive communication and stakeholder management
Job Details
What you can expect
Lead integrated marketing strategy that unifies brand, demand, and product marketing across global markets. Orchestrate full-funnel campaigns using AI-forward tools and data-driven frameworks to drive measurable pipeline growth. Shape how a B2B SaaS portfolio scales globally while enabling regional teams to win locally.
Responsibilities
- Developing global integrated marketing strategy across awareness, consideration, conversion, adoption, and expansion stages.
- Orchestrating multi-channel campaigns across digital, content, events, lifecycle, and partner channels to drive pipeline and revenue.
- Leading global marketing operations and regional teams to execute consistent campaigns with local market adaptation.
- Partnering with revenue operations, sales, product, and customer success leaders to align on priorities, measurement, and performance.
- Building marketing systems including campaign architecture, attribution frameworks, experimentation models, and cross-functional governance.
What we're looking for
- Demonstrate 12+ years of B2B marketing experience with significant leadership in integrated marketing or campaigns for SaaS or cloud platforms.
- Show proven success driving pipeline and revenue impact through integrated, cross-channel marketing programs.
- Build and scale global campaign systems that enable consistent execution across multiple regions and market segments.
- Apply deep understanding of enterprise and mid-market go-to-market motions, including account-based marketing and partner ecosystems.
- Communicate effectively with executive stakeholders and influence cross-functional teams without direct authority.
- Bring experience marketing platform products in collaboration, communications, cloud, AI, or enterprise applications.
- Demonstrate background in companies with scaled go-to-market motions and partner ecosystems including system integrators, channels, or marketplaces.
- Balance brand building with performance marketing rigor through hands-on campaign execution and optimization.