Regional Orthodontic Sales Specialist
Job Summary
The Regional Orthodontic Sales Specialist drives sales growth for orthodontic products, clear aligners, and educational initiatives across a defined geographic territory. This role involves collaborating with internal sales teams, group practices, and emerging DSOs to identify opportunities and implement strategic sales plans. The position requires a focus on professional education and the development of strong customer relationships to meet established sales targets.
Responsibilities
- Drive sales growth for orthodontic products and aligners
- Develop and execute regional sales strategies
- Manage and expand customer relationships within DSOs and private practices
- Coordinate professional education and continuing education courses
- Train and mentor internal sales consultants (FSCs and RGMs)
Required Skills
- Minimum 2 years experience in Orthodontic/Aligner industry
- Proficiency in Salesforce and PowerBI
- Strong project management and leadership capabilities
- Excellent public speaking and presentation skills
- Strategic planning and complex problem-solving
Job Details
JOB OVERVIEW:
This position is responsible for driving sales growth and fostering strong relationships with key customers within a defined geographic territory. The Regional Orthodontic Sales Specialist is responsible for the Private Practice, Private Group Practice, and Emerging DSO segments (10-100 location accounts) driving sales of our Specialty Orthodontic Catalog, Clear Aligners and key Specialty Educational Efforts. Working closely with Group Practice Specialists (GPS), Regional General Manager, Sales - Dental (RGMs) and Field Sales Consultant (FSCs), this position will be instrumental in selling, servicing, and developing targeted practices, leveraging Henry Schein Orthodontics extensive portfolio of products and services.
KEY RESPONSIBILITIES:
- Sales Strategy and Execution: Service and grow your existing customer base while identifying new prospective customers. Collaborate with RGMs and FSCs to develop and implement effective sales strategies that lead to successful Purchase Agreements (PVAs / CPAs). Develop Distribution Territory Plans and Goals, and be accountable for achieving monthly, quarterly and annual sales targets.
- Customer Engagement: Present Henry Schein Orthodontics compelling value proposition to key decision-makers, identifying their specific needs and recommending tailored solutions. Establish and Maintain Collegiate/Resident Program Relationships and support school events.
- Professional Education Growth Drivers: Responsible for assisting in the development, planning, marketing and driving attendance to Orthodontic Specialty Continuing Education Courses. Collaborate with the Professional Education Team to foster new Key Opinion Leader Development.
- Cross-Functional Collaboration: Partner with internal teams to stay updated on offerings and develop integrated strategies that drive sales.
- Training and Support: Provide comprehensive training to RGMs and FSCs to enhance customer relationships and execute strategic sales initiatives.
- Prospective Client Management: Maintain a robust database of potential clients using tools like Salesforce and PowerBI to track opportunities.
- Strategic Communication: Interpret and relay strategic insights to sales consultants and management.
- Orthodontic Educational Leadership: Educate Distribution Centers, RGMS, and FSCs on unique product offerings and competitive advantages. Develop and lead educational sessions at company meetings.
- Sales and Marketing Collaboration: Work closely with sales and marketing management to create promotional plans and develop targeted programs.
- Networking and Representation: Represent the company at selective tradeshows and industry events.
- Special Projects: Contribute to special projects as assigned by Sales Managers and Directors.
SPECIFIC KNOWLEDGE & SKILLS:
- Previous experience in Orthodontic / Aligner Industry required.
- Excellent management and leadership skills; ability to mentor team members for high performance.
- Ability to plan and manage complex projects, including developing timelines and budgets.
- Strong communication skills with senior management and stakeholders.
- Ability to lead and develop virtual teams.
MINIMUM WORK EXPERIENCE:
- Typically 5 to 7 or more years of increasing responsibility in professional experience, including a minimum of 2 years of experience in the Orthodontic industry.
PREFERRED EDUCATION:
- Bachelor's Degree or global equivalent in a related discipline. Master's degree is a plus.
TRAVEL / PHYSICAL DEMANDS:
- Travel up to 50% to support regional teams, attend meetings, and engage with key clients and stakeholders. Office environment.