ACDelco Market Area Manager
Job Summary
The ACDelco Market Area Manager manages a defined territory in Northern California, focusing on maximizing sales and product program participation at the Direct Account level. The role involves developing sales representatives, executing marketing initiatives, and strengthening market penetration for ACDelco products. Candidates must reside within or be willing to relocate to the specified California territory.
Responsibilities
- Manage and grow sales in the Northern California territory.
- Develop and mentor Outside and Inside Sales Representatives.
- Execute marketing programs and business plans at the Direct Account level.
- Prospect for new distribution opportunities and fleet sales.
- Monitor inventory, warranty reduction, and core credit activities.
Required Skills
- 3+ years automotive aftermarket experience.
- Proven outside sales and territory management skills.
- Strong analytical and problem-solving abilities.
- Proficiency in MS Office (Outlook, Excel, PowerPoint).
- Effective communication and interpersonal skills.
Job Details
Position Overview:
- The role is remote-based, requiring frequent travel within the Northern California territory to visit dealerships.
- Responsible for aggressively soliciting orders at the Direct Account level, establishing inventories, and executing business plans to increase secondary customer base and market penetration.
- Involved in marketing initiatives, customer retention, product displays, financial analysis, and training.
- Requires high levels of independent judgment and decision-making within general practices.
Key Responsibilities:
- Develop and direct assigned Outside and Inside Sales Representatives.
- Collaborate with Wholesale Market Area Managers to attain sales objectives.
- Solicit orders at the Direct Account level via LEEP and stocklift budgets.
- Develop and grow Independent Aftermarket and Fleet sales opportunities.
- Prospect for new distribution opportunities to increase market penetration.
- Coordinate marketing budget usage to create local promotions.
- Sell national, regional, and local programs.
- Ensure compliance with ACDelco policies and procedures.
- Provide market input for forecasting and business planning.
- Maintain customer profiles and records.
- Support customer training and maintain relationships with ACDelco PDCs.
- Monitor warranty reduction initiatives and core credit activities.
Qualifications:
- Bachelor's Degree or relevant experience.
- 3+ years of automotive aftermarket experience preferred.
- Proven Outside Sales experience.
- Ability to prioritize and deploy resources effectively.
- Strong communication, interpersonal, and selling skills.
- Business insight with the ability to identify new opportunities.
- Strong problem-solving and analytical abilities.
- Proficient in MS Outlook, Excel, and PowerPoint.
- Must possess a valid driver's license and be able to operate a motor vehicle regularly.
- Ability to travel at least 50-75% of the time.