Account Executive

Date PostedJuly 15, 2026LocationGrand Rapids or Holland, MI areaCompanyUSA TODAY Co.Salary$45,000 - $50,000 base; $75,000-$83,333 OTETypeMid Level

Job Summary

The Account Executive is a consultative, relationship-driven sales role responsible for managing the full sales cycle within a defined territory. You will develop net-new business, foster client relationships, and implement tailored digital marketing strategies to drive growth. This position offers hybrid flexibility and works closely with internal teams to ensure long-term client success.

Responsibilities

  • Manage full sales cycle from prospecting to closing
  • Develop and maintain territory pipeline
  • Create tailored digital marketing strategies for clients
  • Collaborate with internal strategy and support teams
  • Conduct discovery and performance reporting meetings

Required Skills

  • 2+ years B2B sales experience
  • Consultative selling and negotiation
  • CRM and sales pipeline management
  • Digital marketing solution knowledge
  • Strong communication and prospecting skills

Job Details

Responsibilities: - Build a consistent prospecting cadence using cold calls, email, social outreach, networking, and in-person or virtual meetings to develop a strong pipeline. - Manage and grow a territory by balancing new business development, client retention, and account expansion. - Lead thoughtful discovery conversations to understand business goals, marketing challenges, and growth opportunities. - Build and present data-informed digital and traditional marketing proposals that connect strategy, tactics, and budget to client goals. - Own the full sales cycle-from initial outreach through close-while maintaining accurate CRM activity, pipeline management, and forecasting. - Partner with internal account management, creative, and strategy teams to support strong client outcomes. - Stay engaged post-sale through reporting, optimization, and performance conversations that support renewals and continued growth. Qualifications: - 2+ years of B2B sales experience with success in new business development, account growth, or business development roles. - Ability to run a full-cycle, consultative sales process-from discovery through proposal, negotiation, and close. - Strong prospecting skills across phone, email, social, networking, and relationship-based outreach. - Experience using CRM and sales tools with disciplined pipeline management and follow-up. - Comfort learning and discussing digital marketing solutions such as search, social, display, and video. - Excellent communication skills, business curiosity, and the ability to build credibility with diverse clients. - Proficiency with CRM, Microsoft Office Suite, and AI tools such as Microsoft Copilot and Perplexity. - Valid driver's license and vehicle insurance. Benefits: - Competitive base salary with uncapped commission and strong earning potential. - 401(k) with company match. - Career progression opportunities into senior sales and leadership roles. - Flexibility and autonomy in a hybrid/remote work environment. - Comprehensive health, dental & vision coverage options. - Unlimited MTO time off, including paid holidays. - Expense reimbursement. - Ongoing coaching from experienced leaders.