Head Agent Channel Marketing
Job Summary
The Head of Agent Channel Marketing will create and execute the overall marketing and advertising strategy for the agent channel at NEXT Insurance. This role involves managing performance marketing, creative teams, and key stakeholder collaborations to drive growth. You will also oversee incentive programs and external advertising efforts to support business objectives.
Responsibilities
- Develop and execute agent channel marketing strategy
- Manage marketing budgets and performance analytics
- Lead and mentor marketing and creative personnel
- Oversee SEM, convention, and incentive programs
- Collaborate with cross-functional product and PR teams
Required Skills
- 5+ years marketing to independent agents
- Performance marketing and campaign tracking
- Cross-functional leadership and team management
- 5+ years SEM campaign management
- Creative direction and content strategy
Job Details
Responsibilities:
- Create and execute the overall marketing and advertising strategy for the agent channel.
- Partner with the insurance team on new product and sector launches.
- Collaborate with the marketing teams of top national brokers, agency group partners, and wholesalers to create and deliver co-sponsored marketing campaigns.
- Develop performance marketing processes to analyze the success of campaigns.
- Create and oversee the marketing budget for the agent channel.
- Manage and oversee key personnel such as marketing managers, copywriters, graphic designers, and other stakeholders, providing OKR management, creative direction, content creation, and final approvals.
- Manage convention exhibitor strategy, including calendar organization, logistics, and swag purchasing.
- Oversee external advertising strategy, including result analysis, ad copy creation, and collaboration with SEM teams.
- Create marketing assets for the sales team, including training presentations, flyers, and promotional videos.
- Oversee incentive programs, gifts, and promotional gifting.
- Collaborate with PR and social media teams for external communications.
- Coordinate with product, sectors, and IPM stakeholders to align release efforts with communication and marketing strategy.
Requirements:
- 5+ years of experience in marketing to independent agents.
- Strong understanding of how to drive and track performance marketing campaigns.
- Experience managing direct reports and cross-functional partners.
- 5+ years of experience managing or overseeing SEM campaigns.