District Manager OnStar
Job Summary
The District Manager, OnStar, will drive OnStar activation targets and subscription growth for new and used vehicles across the Prairies region. This role involves building relationships with dealership management to provide training, sales support, and performance analysis. The position requires frequent travel and a strong background in sales or account management.
Responsibilities
- Serve as Subject Matter Expert for OnStar and technology products
- Build and maintain dealership relationships to drive KPI results
- Provide dealer training on sales processes and customer onboarding
- Analyze monthly performance data to create dealer action plans
- Develop sales and marketing materials
Required Skills
- B2B Sales and Account Management
- Strong analytical and problem-solving skills
- Excellent communication and presentation abilities
- Marketing proficiency (product, pricing, promotion)
- Ability to travel at least 50% of the time
Job Details
Job Description Summary:
In conjunction with the National Field Sales Manager, OnStar, the District Manager, OnStar will deploy initiatives towards the achievement of OnStar activation targets (Online Enrollment, Welcome Call, Mobile App Usage, Pre Owned, Super Cruise, etc.) on both new and used vehicles as well as drive revenue in subscriptions, Guardian and data sales. This position works closely with General Motors dealership owners, management and sales staff as well as internal VSSM (Vehicle Sales, Service and Marketing) teams. This collaboration works to drive adjacency and subscription growth for the new, used and fleet automotive business units. This position requires the District Manager, OnStar to develop and provide in-dealership training on best practices, activation and sales processes as well as education on technology and service offerings.
Responsibilities:
- Become the OnStar & Technology Subject Matter Expert (SME) for the assigned District
- Establish and grow relationships with your respective dealerships to drive excellence and results for OnStar KPIs
- Provide ongoing dealer education to support their delivery of a seamless customer onboarding experience
- Support project initiatives to improve OnStar onboarding, subscriber count and revenue
- Conduct monthly performance analysis by leveraging analytics to identify opportunities and support the creation of dealer action plans
- Support planning and execution of countermeasures designed to hit monthly and annual KPIs
- Support creation of sales and marketing material for customers, dealerships and fleet sales staff
- Conduct training for General Motors dealership and wholesale teams including demonstrations of existing and new OnStar products and services
- Participate in special projects as required
- Compliance with all processes and training required by GM Canada
Skills Required:
- Move with Urgency - reliable and self-motivating while balancing a high capacity and quality at a quick pace
- Commit to Customers - effective at building relationships and influencing others
- Analytical/problem solving - can simplify the complex and educate with data
- Communication - excellent oral, written and presentation skills
- Marketing - product, packaging, pricing and promotion
Education & Experience Required:
- University degree (Business/Marketing) or relevant experience equivalent
- Proven Sales/Account/Channel Management experience
- Driving sales performance in B2B an asset
- Experience working with Automotive Dealership Managers considered an asset
- Bilingual an asset
- Ability to travel within Canada and the U.S.
Additional Requirements:
- The selected candidate must live in an approved city within the assigned territory or be willing to relocate.
- The selected candidate will be required to travel at least 50% or more on a frequent basis.