Account Executive Sales Role
Job Summary
The Account Executive is a consultative, relationship-driven sales role responsible for managing the full sales cycle from prospecting to long-term account growth. You will partner with local businesses to develop data-informed marketing strategies using the USA TODAY Network's suite of digital and traditional solutions. This position requires a self-motivated professional to balance net-new business development with ongoing client retention and account expansion.
Responsibilities
- Execute full-cycle B2B sales
- Develop and manage client pipeline
- Present data-driven marketing strategies
- Maintain long-term client relationships
- Collaborate with internal strategy teams
Required Skills
- 2+ years B2B sales experience
- Consultative selling skills
- CRM & Pipeline management
- Digital marketing proficiency
- Effective communication & prospecting
Job Details
### Position Overview
This role is a consultative, relationship-driven sales position focused on owning the full sales cycle—from net-new prospecting through long-term account growth. You will act as a trusted marketing partner, balancing new business development with retention, upsell, and account expansion to drive long-term client value.
### What You Will Do
- Build a consistent prospecting cadence using cold calls, email, social outreach, networking, and in-person or virtual meetings to develop a strong pipeline.
- Manage and grow a territory by balancing new business development, client retention, and account expansion.
- Lead thoughtful discovery conversations to understand business goals, marketing challenges, and growth opportunities.
- Build and present data-informed digital and traditional marketing proposals that connect strategy, tactics, and budget to client goals.
- Own the full sales cycle—from initial outreach through close—while maintaining accurate CRM activity, pipeline management, and forecasting.
- Partner with internal account management, creative, and strategy teams to support strong client outcomes.
- Stay engaged post-sale through reporting, optimization, and performance conversations that support renewals and continued growth.
### Qualifications
- 2+ years of B2B sales experience with success in new business development or account growth.
- Ability to run a full-cycle, consultative sales process—from discovery through proposal, negotiation, and close.
- Strong prospecting skills across phone, email, social, networking, and relationship-based outreach.
- Experience using CRM and sales tools with disciplined pipeline management.
- Comfort learning and discussing digital marketing solutions such as search, social, display, and video.
- Excellent communication skills and the ability to influence decisions through data-driven recommendations.
- Proficiency with CRM, Microsoft Office Suite, and AI tools (e.g., Microsoft Copilot).
- Valid driver's license and vehicle insurance.
### Benefits
- Competitive base salary + Uncapped commission opportunity.
- 401(k) with company match.
- Comprehensive health, dental & vision coverage options.
- Unlimited MTO time off, including paid holidays.
- Expense reimbursement.