Account Executive Sales

Date PostedJune 30, 2026LocationGrand Rapids or Holland, MI areaCompanyUSA TODAY Co.Salary$45,000 - $50,000 base; $75,000-$83,333 OTETypeMid Level

Job Summary

The Account Executive is a consultative, relationship-driven sales role responsible for managing the full sales cycle, from prospecting new business to growing existing client accounts. You will develop tailored marketing strategies using a suite of digital and traditional solutions to drive measurable business growth for clients. The position offers hybrid flexibility, professional coaching, and significant earning potential through uncapped commissions.

Responsibilities

  • Execute full-cycle sales from prospecting to closing
  • Develop and present data-driven marketing strategies
  • Manage and expand a dedicated client territory
  • Collaborate with internal strategy and creative teams

Required Skills

  • 2+ years B2B sales experience
  • CRM and sales pipeline management
  • Consultative selling and discovery
  • Proficiency in MS Office and AI tools

Job Details

### Role Overview This role is a consultative, relationship-driven sales position for someone who thrives in both hunting new business and managing long-term client relationships. You will act as a trusted marketing partner, balancing new business development with retention, upsell, and account expansion to drive long-term client value. ### What You Will Do - Build a consistent prospecting cadence using cold calls, email, social outreach, networking, and meetings to develop a strong pipeline. - Manage and grow a territory by balancing new business development, client retention, and account expansion. - Lead discovery conversations to understand business goals, marketing challenges, and growth opportunities. - Build and present data-informed digital and traditional marketing proposals that connect strategy, tactics, and budget to client goals. - Own the full sales cycle from initial outreach through close, while maintaining accurate CRM activity, pipeline management, and forecasting. - Partner with internal account management, creative, and strategy teams to support client outcomes. - Stay engaged post-sale through reporting, optimization, and performance conversations to support renewals. ### Qualifications - 2+ years of B2B sales experience with success in new business development or account growth. - Ability to run a full-cycle, consultative sales process from discovery through negotiation and close. - Strong prospecting skills across phone, email, social, and networking. - Experience using CRM and sales tools with disciplined pipeline management. - Comfort learning and discussing digital marketing solutions such as search, social, display, and video. - Excellent communication skills and ability to build credibility with diverse stakeholders. - Proficiency with CRM, Microsoft Office Suite, and AI tools like Microsoft Copilot and Perplexity. - Valid driver's license and vehicle insurance.