Director Thought Leader Engagement
Job Summary
The Director/Associate Director of Thought Leader Engagement is a field-based role responsible for leading strategic engagement with Gynecologic Oncology Key Opinion Leaders and Medical Experts. This position focuses on preparing for the launch of Rina-S by generating strategic insights and fostering cross-functional collaboration. The role involves orchestrating a coordinated engagement model to ensure a seamless and differentiated customer experience.
Responsibilities
- Develop national KOL engagement strategy
- Build relationships with Gyn/Onc medical experts
- Lead strategy for oncology congresses
- Manage Rina-S speaker bureau
- Provide strategic insights for brand launch
Required Skills
- 10+ years oncology experience
- Gynecologic Oncology expertise
- Strategic planning & leadership
- Cross-functional collaboration
- KOL relationship management
Job Details
Role Overview
The Director/Associate Director of Thought Leader Engagement is a field-based marketing role responsible for developing and leading strategic engagement with Gynecologic Oncology (Gyn/Onc) Key Opinion Leaders (KOLs) and Medical Experts (MEs) across the United States. This role plays a critical part in preparing for and supporting the launch of Rina-S (rinatabart sesutecan) by generating strategic insights that inform brand strategy, launch readiness, and long-term customer engagement planning. The Director/Associate Director reports to the Head of Thought Leader Engagement - Gyn/Onc and partners closely with cross-functional leaders across Marketing, Sales, Market Access, and Medical Affairs to shape and execute thought leader engagement strategies.
Responsibilities
- Develop and lead the national thought leader engagement strategy to support the pre-launch and launch of Rina-S.
- Build and maintain strategic relationships with national and regional Gynecologic Oncology KOLs.
- Identify trends within the gynecologic oncology landscape that may impact Rina-S adoption.
- Serve as a primary Genmab contact with leading KOLs, Medical Experts, and key influencers.
- Lead planning for thought leader engagement at major oncology congresses and scientific meetings.
- Identify, train, and evaluate the Rina-S speaker bureau.
- Deliver a KYSO customer experience through a coordinated One Genmab approach across Marketing, Sales, Medical Affairs, and Market Access.
- Provide strategic insights from thought leader interactions to inform brand strategy and launch planning.
- Build strong cross-functional partnerships across Genmab teams.
- Manage key engagement initiatives, timelines, and budgets.
Requirements
- Bachelor's degree required; master's degree preferred.
- 10+ years of experience in Oncology sales, marketing, medical affairs, or account management is required. 8+ years in Oncology sales, marketing, medical affairs, or account management to be considered for Associate Director, TLE role.
- Minimum of 5 years of direct Gynecologic Oncology thought leader engagement experience is required for Director, TLE level role.
- Demonstrated relationships with national and regional Gyn/Onc KOLs is preferred.
- Strong understanding of the gynecologic oncology treatment landscape.
- Oncology launch experience strongly preferred.
- Strategic thinking and cross-functional leadership capabilities.
- Excellent communication and presentation skills.
- Ability to travel domestically 2-3 nights per week, including occasional weekends for congresses and conferences.