Regional Sales Manager Automation

Responsibilities: - Achieve and exceed assigned sales quotas by developing new business and expanding existing accounts in the western region. - Build and maintain strong customer relationships, deeply understanding their needs and aligning solutions to deliver value throughout the sales cycle. - Proactively address challenges, escalate issues early, and drive deals to closure with urgency and discipline. - Develop and manage a robust sales pipeline using CRM tools, ensuring accurate forecasting and timely progression of opportunities. - Collaborate with internal teams (product management, marketing, engineering, and channel partners) to deliver comprehensive solutions. - Identify and pursue new market opportunities, leveraging competitive intelligence and technical expertise. - Protect margins by reframing value, minimizing discounting, and focusing on solution differentiation. - Use data-driven approaches to inform choices and accelerate sales cycles. - Ensure all sales activities comply with company policies, ethical standards, and reporting requirements. Success Profile: - Constructively challenge internal and external barriers to win deals. - Demonstrate decisive customer advocacy and competitive assertiveness. - Exhibit ownership, resilience, and a bias for action. - Collaborate across teams, sharing knowledge and best practices. - Embrace coaching, feedback, and continuous improvement. Qualifications: - Bachelor's degree in engineering, business, or related field (MBA a plus). - 7+ years of technical sales experience (preferably in automation, protection, or communication systems). - Proven track record of quota attainment and new business development. - Deep knowledge of substation automation, protective relays, RTUs, and wireless communication. - Excellent communication, negotiation, and relationship-building skills. - Experience with CRM tools and structured sales processes. - Willingness to travel extensively within the western US.