Associate Director Insurance Product
Job Summary
The Associate Director will lead the strategy, design, and scaling of employer-subsidized (ICHRA) and growth-oriented health insurance solutions. This role translates market strategies into actionable product concepts and manages the full end-to-end product lifecycle. You will collaborate with cross-functional teams to ensure alignment with core ACA offerings while driving product performance and profitability.
Responsibilities
- Develop and execute employer-subsidized (ICHRA) product strategy.
- Manage end-to-end product lifecycle and market expansion.
- Collaborate with cross-functional stakeholders for product alignment.
- Define competitive positioning and business growth strategies.
Required Skills
- 8+ years in healthcare/insurance product management.
- ACA marketplace expertise.
- Product lifecycle management experience.
- Cross-functional leadership skills.
Job Details
Responsibilities:
Product Strategy and Growth
- Own the development and evolution of the employer-subsidized product strategy, including target segments, value proposition, and market expansion roadmap in partnership with cross-functional stakeholders.
- Lead and contribute to business cases associated with new products, including return on investment assessments.
- Identify and assess new growth opportunities across employer-sponsored, individual, and adjacent product spaces.
- Define market-specific right to win strategies, competitive positioning, and expansion priorities.
- Translate enterprise and market-level strategies into relevant product programs and measurable outcomes.
Product Design and Portfolio Integration
- Partner with peers to translate strategies into scalable, fileable product designs.
- Ensure ICHRA and new solutions align with product architecture, benefit design standards, and member value propositions.
- Promote consistency and reusability through modular product design.
- Support development of competitive product offerings, informed by market insights, pricing considerations, and member insights.
Cross-Functional Leadership and Alignment
- Serve as primary connector across key stakeholders including actuarial, network, market leadership, compliance, regulatory affairs, corporate strategy, distribution and growth.
- Establish measurements, including growth, retention, margin, and market competitiveness.
- Support business case development and oversight of vendor and partner relationships.
- Ensure compliance with all applicable laws and regulations.
Requirements:
- Bachelor's degree.
- 8+ years of experience in healthcare, health insurance, commercial product strategy or commercial insurance product management, directly leading a team of high-functioning contributors.
- Experience working within the ACA marketplace (serving multiple markets), including individual or small group.
- Demonstrated experience leading programs.
- Familiarity with insurance product lifecycle management, including design and execution readiness.
- Willingness to travel up to 25% of the time.