Lead Global Campaigns Manager
Job Summary
As a Staff Marketing Campaigns Manager, you will shape the next chapter of GitLab's global campaign operations, specifically focusing on product-led growth and expansion. You will partner with cross-functional leadership to define strategic frameworks, measurement models, and integrated campaign motions globally. This role requires a leader capable of evolving operating models while driving technical marketing excellence across complex B2B SaaS environments.
Responsibilities
- Define global campaign operating models
- Lead integrated upsell/expansion strategies
- Partner with Product and Sales leadership
- Drive campaign analytics and budget optimization
- Mentor senior campaign team members
Required Skills
- B2B SaaS Marketing
- Product-led growth strategy
- Marketing attribution & analytics
- Cross-functional leadership
- Technical fluency (DevOps/Developer tools)
Job Details
Responsibilities:
- Help define the next operating model for the Global Campaigns function, including strategy, resourcing, performance measurement, and cross-functional partnerships.
- Build frameworks, playbooks, and measurement models that enable the campaigns organization to plan and execute at scale.
- Own the strategic direction for global upsell and expansion campaign portfolios.
- Partner with Product Growth, Product Marketing, Sales, and Revenue leadership to shape expansion strategy, packaging, pricing, and go-to-market sequencing.
- Partner with Regional Campaigns, Localization, and international GTM leaders to ensure global campaigns are designed for effective regional activation.
- Lead high-visibility integrated campaigns spanning multiple product tiers, audiences, and geographies.
- Manage analytics, experimentation, and budget strategy for expansion campaigns, including attribution modeling and funnel diagnostics.
- Set standards for technical and strategic quality, mentoring senior team members.
- Represent Global Campaigns in executive forums to translate performance into clear business narratives.
Qualifications:
- Deep B2B SaaS marketing experience with a track record of leading integrated campaign strategy for product-led growth or customer expansion.
- Proven experience evolving a marketing function's operating model.
- Experience operating globally and scaling campaigns across multiple regions.
- History of leading ambiguous, multi-quarter initiatives end to end.
- Ability to influence VP and C-level leaders across Product, Growth, Sales, and Marketing.
- Strong analytical depth with hands-on experience in attribution modeling, incrementality testing, and funnel diagnostics.
- Technical fluency with developer, DevOps, or platform engineering audiences.
- Proficiency in modern marketing automation, CRM, and analytics stacks (e.g., Marketo, Iterable, Salesforce).