Lead Product Manager

About the role: We are seeking a highly strategic and execution-oriented Lead Product Manager to drive key initiatives across UKG's Marketing and Sales technology ecosystem. This role will own the product strategy, roadmap, and delivery for core go-to-market capabilities including: • Account-Based Marketing & Sales (ABX) platforms and workflows • Conversational AI and digital engagement solutions (including Qualified deployment and optimization) • Marketing Automation Platform (MAP) capabilities centered on Eloqua • Cross-functional orchestration across Marketing, Sales, Operations, Data, Engineering, and Business Systems This role sits at the intersection of business transformation, product management, customer engagement, and enterprise technology modernization. The ideal candidate combines strong product thinking, GTM domain expertise, data-driven decision-making, and the ability to align diverse stakeholders toward measurable business outcomes. You will partner closely with Marketing Leadership, Sales Leadership, Revenue Operations, Engineering, Architecture, and BSA teams to drive scalable, intelligent, and measurable customer acquisition capabilities. Key Responsibilities: Product Strategy & Vision • Define and evolve the product vision, strategy, and roadmap for ABX capabilities, Conversational AI engagement platforms, and Marketing Automation/campaign orchestration. • Align product investments to measurable business outcomes such as pipeline generation, conversion optimization, buyer engagement, sales productivity, and marketing efficiency. • Translate enterprise GTM strategy into scalable product capabilities and operational workflows. • Drive prioritization decisions using customer insights, data, business impact, and technical feasibility. ABX Product Leadership • Lead the evolution of UKG's ABX ecosystem spanning buying groups, intent data, account engagement, persona targeting, pipeline attribution, and SDR/BDR orchestration. • Partner with Marketing and Sales stakeholders to operationalize account-centric and contact-centric engagement models. • Define measurement frameworks and KPIs for ABX success. Conversational AI & Digital Engagement • Own the deployment and optimization strategy for conversational AI solutions, including Qualified. • Define conversational engagement use cases across website engagement, inbound conversion, SDR acceleration, buyer routing, and AI-assisted qualification. • Partner with Sales and Marketing teams to improve visitor-to-pipeline conversion. • Drive experimentation, personalization, and AI-driven engagement optimization. Marketing Automation & Campaign Orchestration • Lead product direction for Eloqua and associated marketing automation capabilities. • Improve scalability, governance, segmentation, lead/contact lifecycle management, and campaign orchestration. • Partner with Marketing Operations and Revenue Operations teams to modernize nurture programs, engagement tracking, attribution frameworks, and data quality standards. Cross-Functional Leadership • Serve as the connective layer between business stakeholders, engineering teams, BSAs, data & analytics teams, and architecture & operations. • Drive alignment across business and technology organizations through clear prioritization, roadmap communication, and outcome-based planning. • Facilitate workshops, requirement definition, backlog prioritization, and release planning. Product Discovery • Continuously identify and validate customer and business problems. • Conduct stakeholder interviews, workflow analysis, and data-driven discovery. • Validate assumptions before scaling solutions and partner with design and engineering early. Outcome-Oriented Product Management • Focus on business outcomes rather than feature delivery. • Define clear success metrics and measurable impact for initiatives. Product Delivery • Translate strategy into executable roadmaps and prioritized backlogs. • Ensure delivery teams understand the 'why' behind initiatives. Qualifications Required: • 5+ years of Product Management experience in enterprise SaaS, Marketing Technology, Sales Technology, or Revenue Technology domains. • Strong understanding of Account-Based Marketing (ABM/ABX), Marketing Automation Platforms, Conversational AI / chat engagement platforms, and lead-to-opportunity lifecycle management. • Experience working closely with engineering teams, architects, BSAs, Revenue Operations, and Marketing Operations. • Proven ability to lead cross-functional initiatives across complex enterprise environments. Preferred: • Experience with Eloqua, Qualified, Salesforce, 6sense, and revenue intelligence/attribution platforms. • Familiarity with contact-centric GTM models and buying group strategies. • Knowledge of AI-driven engagement and personalization strategies.